Our Clients

Our clients range in size from Fortune 500-size global corporations to boutique advertising and public relations agencies. At the outset of each project, we work closely with our clients to ensure that we have a solid understanding of their market and their products. We then work with them to develop reports that are customized to meet their unique needs. Our findings are used in the competitive intelligence departments of many companies as well as by product managers, advertising managers, and marketing communications managers spanning a broad spectrum of industries.

Our clients use our services for a wide variety of purposes, including:

•  Advertising spending benchmarking
   - Are you spending enough?
   - Can you justify a proposed budget increase?
   - Are you overspending?
   - What specific products and features are being promoted by the competition?

•  Publicity benchmarking
   - How does your share of voice compare to that of your competition over time?
   - Is your earned media value where it should be?

•  Keeping advertising and public relations agencies accountable for the publicity campaigns they
    initiate and execute.

•  Learning if there are any untapped markets as evidenced by a lack of activity in key
    vertical publications.

•  Bringing new employees up to speed very quickly on the competitive landscape.
    After reviewing our analysis, any of our clients' new employees will know how the competition promotes
    itself and to what extent.