Regarding our Products & Services:

Clip Fix ^TM SERVICE: We take those loose file clips you or a clipping service have collected over the past year and organize and measure them into a sensible summary report organized by competitor or market segment.

ALERT SERVICE: Across our client base, we monitor publications spanning a broad spectrum of industries. When your competitors are spotted in any of the titles that we may not be specifically monitoring for your particular study, we "ALERT" you to competitive activity by providing timely advertising and publicity clips, but without the waste of traditional clipping services which focus more broadly across all markets.

RETROACTIVE ADVERTISING AND/OR PUBLICITY STUDY: We help clients look back to determine how well they fared in the media against the competition and how often they ran their ads. We keep our publications for 18 months and have capabilities to procure back issues of titles we may not currently possess. This service is also ideal for clients who need research done for trademark infringement cases.

INTERNET TRACKING:  On a monthly basis, we can monitor the following and report to you on any and all changes from the month before:

competitors' or customers' home pages	news group monitoring
competitors' web sites on trade magazine home pages	references made to your competitors

Publicity clipping services have their place, but most do little more than forward your clips with a notation of where they ran. They don't offer the kind of marketing radar you need to identify and prepare for emerging competitive threats. That's where Ad Facts comes in. We help you answer important marketing questions like these:

Q. How much is competition spending on trade advertising?

We'll help you answer this question precisely! Ad Facts clips advertising as well as publicity, and reports ad spending for every competitor you specify (we use published rates to calculate this information). View our sample report. What's more, we present all ads to you in full color in a sturdy Clippings Binder - we'll report to you semi-annually or quarterly, or as requested, when and where each ad ran and how each competitor allocated promotional spending by publication.

Answering this question couldn't be easier for Ad Facts. We clip publicity items and compile a report showing you just where you stand versus the competition. All clips are organized into our Publicity Clippings Binder by competitor, subject, product, or market segment. And to make comparison easy, we provide a chart showing the relative performance of each company monitored, measured in column inches.

To help you get a handle on this, Ad Facts offers customized ad tracking by product, service, or market segment, so it's easy to see where competitors are putting their emphasis. Incidentally, we can monitor as few or as many competitors and publications as you wish - our programs can be customized to fit any budget.

Most of our clients want to analyze trends which means they purchase our studies year after year to spot potential shifts in competitive strategy. We provide information that helps them understand not only where competitors are focusing, but how intently they're focusing, and whether their efforts are up, down or flat versus previous years.

Because Ad Facts tracks both advertising and publicity, we can report media weight devoted to a specific topic. For example, we can tell you exactly how much publicity volume a competitor received on Sales Point "A" vs. Sales Point "B", or how many or how much of the competitors' ads were devoted to one sales point vs. another, measuring the frequency, cost, and timing of the placements throughout the year. It's the kind of information every marketer needs when shaping a head-to-head competitive strategy.

©2000 Ad Facts, Inc.