Clipping services charge to cover thousands of consumer publications and newspapers, most of no interest to professional, technical or industrial marketers - why pay for such waste?
At Ad Facts, we track only the publications you specify, and we don't charge by the clip, so there's no extra cost for clip replication. What's more, we prepare a comprehensive Clippings Binder organizing the advertising and publicity clips by competitor, subject or market segment. You will not find an easier way to share your media achievements with your colleagues every year - or to very quickly bring a new employee up to speed on the competitive landscape. So go ahead and cut up your old clipping service contract.
Clipping services won't call your attention to it, but many think they're doing a great job if they clip up to 60% of the publicity your firm gets (in fact, that's the typical guarantee - 60% accuracy). If you did your job with 60% accuracy, you'd probably be fired.
In addition to being notoriously inaccurate, most clipping services ignore one of the most crucial categories of information you need, and that's competitive advertising activity. But with Ad Facts, you get the whole picture, accurately.
Ad Facts Tracks and Measures All
Competitive Trade Print Communications: Advertising and Publicity.
Specific Ways Ad Facts' Methodology And Approach
Are Different From Traditional Clipping Services:
98% accuracy rate - two readers review each publication from front cover to back cover to result in extreme accuracy, accuracy that is unrivaled by any other tracking firm.We only track the information that pertains to your specifications - we do not
include superfluous or unrelated clips. In this way, you only read
and we only analyze information that is pertinent to your particular product
line. We are able to do this because of the investment in time we make
up front to learn about each client's industry and product line and we get feedback from our clients
about questionable ads and publicity pieces we find.We adhere very closely to your delivery timetables.We provide retroactive tracking, not just tracking going forward in time from the date you make your initial request.We can monitor co-op advertising and mentions of companies' products in
other competitors' ads or publicity pieces.We only perform the research for you - our competitive information is not then re-sold to other competitors. Our research is customized so there is no "off the shelf" research or inventory of ads or publicity on file - all research begins when you give us your request.
As you can see, Ad Facts is much more than a standard clipping service. We
are a strategic partner to our clients, providing the kind of marketing
intelligence that's so essential in today's "do more with less" business
environment. Unlike a general clipping service, Ad Facts only monitors the trade,
industrial or professional publications you specify, so you eliminate the
expense of waste coverage in broad - based consumer markets. What's more, we don't
charge by the clip, so there's no extra charge for clip replication as with
most clipping services. We are truly geared to the special needs of
business-to-business marketers. It's the kind of information no marketing manager can
afford to be without.
A Strategic, "Big Picture" View.
Ad Facts is unlike an ordinary clipping service. We are a communications measurement corporation, and a source of strategic information for our clients.
| Services Offered | Standard Clipping Service |
Ad Facts |
| Clips feature stories and news items. | ||
| Clips advertising. Reports near exact competitive spending levels. | ||
| Specific, focused coverage. | ||
| Targeted coverage for industrial, technical, and professional marketers (client specifies publications). | ||
| One charge for as many items that are presented - no setup fee. | ||
| Charges only for client - specified publications | ||
| Each mention of client or competitor name highlighted to facilitate reading. | ||
| Double-check accuracy (each publication read by two different people). | ||
| Provides Clippings Binder and report summary of ad and publicity content. | ||
| Retroactive studies available (can compile last year's publicity and advertising activity). | ||
| Clip Fix TM service (will measure all your loose file clips and organize them into a summary report). |